A good logo will represent your brand’s values and qualities. Customers should be able to identify your brand without any additional information.
Choosing the perfect yoga logo can be tricky when so many options exist. Your logo must be unique so customers can immediately distinguish you from the 40,500+ yoga and Pilates studios in the US.
These yoga logo ideas will inspire you to create a memorable logo that’ll drive clients to your business.
1. Chakra Imagery
In yoga, the seven chakras denote various energy vortexes or disks in the body. Each chakra has a specific color, body placement, gemstone, and more. They are also represented by a lotus flower but with varying numbers of petals.
These associated stones, colors, lotus appearances, and other features can serve as an inspiration. You can focus on specific chakra imagery and use it as your basis for a logo.
You can also take all the seven colors associated with the chakras to create a colorful logo incorporating the rainbow, another powerful symbol.
2. The Number 108
The most significant and sacred number in yoga, Buddhism, and Hinduism is 108. This number alludes to spiritual completion. It’s why yogis complete 108 sun salutations by performing nine rounds of 12 postures.
Yogis do pranayama in cycles of 108. Even yoga beads or Japa Malas have 108 beads.
Your yoga studio name can also feature the number. For instance, you can find a way to depict “YOGA” and “108” in a single graphic. You can also use the numbers 1, 0, and 8 to create a symbol.
3. Yoga Silhouette
A practical way of demonstrating yogic poses in logos is with a silhouette or stick figure. It can be as detailed as a side-facing silhouette with facial features. Or, the logo can be as simple as abstract curves and a dot to represent a person in a yoga pose.
Select one that suits the type of yoga you teach in your studio, or consider universal poses in yoga, like Warrior I or Child’s pose.
You can also focus on a specific body part in your yoga logo, especially the hands. The hamsa, or the symmetrical hand with the eye in its palm, is the most used among yoga studio logos. It represents the harmony of the five senses and the chakras.
You can also use the yoga mudras or hand positions used during yoga. Mudras come in many forms, but all function as symbolic gestures to enhance the energy flow in the body.
4. Om Symbol
Another yoga logo idea is the Aum symbol, often written and pronounced as Om. As a widely recognized symbol in yoga, this Sanskrit script represents the consciousness or sound of the universe. It’s why yogis repeat the sound during meditation.
This universality makes it a remarkable yoga logo feature. Draw your logo around the Om symbol or use it as a secondary aspect of the logo or create a logo with a cleverly hidden Om symbol. For example, you can draw a person in a yoga pose with an Om symbol among the lines.
Circles and circular images are perfect for making a yoga studio logo. Circles are associated with feminity and represent security, stability, protection, free movement, and continuity.
When you design a yoga studio logo, consider using circles or curved lines to give it a tranquil and protective feel.
6. Geometric And Minimalist Shapes
Even the most popular brands have begun to simplify their logos by leaving only the core elements. This is because minimalist designs are easier to process. Additionally, logos become more recognizable and, thus, more memorable.
Clean and simple geometric shapes make for an intricate but impactful logo. Use triangles to show power and squares for strength and stability. The logo can also have intersecting lines in a symmetrical pattern to balance its visual appeal.
7. Pastel Colors
Many yoga logos contain soft or pastel colors, such as:
- Baby blue
- Mint green
These colors feel non-confrontational, light, soft, and calming. They emit earthiness and sophistication when used with neutral colors. When designing a yoga logo with pastels, use complementary colors.
Your logo colors should display the same type of harmony you teach in your yoga classes.
8. Trees Or Leaves
The lotus flower isn’t the only natural plant-based symbol you can use for your logo. Trees and leaves stand for growth, prosperity, and wisdom. The Cosmic Tree or Tree of Life also envelops all beings in the universe.
The elements are very flexible. For example, pair up an outward-facing array of leaves with a woman sitting in a lotus position to create a sunray effect.
You might also find these yoga photography ideas useful.
9. Power Yoga Illustration
Unlike traditional yoga classes, power yoga includes a lot of athletic movement, loud music, and cardio exercises. A power yoga logo idea includes using lines to indicate speed or intensity. The lines can form around a figure of a person doing a yoga pose in silhouette.
You can also use other visual elements that show the intensity of power yoga, like a thunderbolt, flame, or closed fist. Additionally, choose intense colors such as red and orange to convey energy and power.
10. Masculine Figures
Are you opening a yoga studio aimed at male clientele? Although women dominate the yoga industry, many men also practice yoga. In 2016, the number of men practicing yoga reached 10 million; because of this growth, many male yoga instructors want to open classes or studios exclusively for men.
A male-focused yoga logo should have elements with “masculine” qualities. For example, you can have a text-type logo showing the word YOGA, but with the letter “O” sporting a beard or mustache. Or, you can turn the “O” into a masculine face instead.
Another idea is to create a male silhouette in a yoga pose.
You can create a masculine-looking logo with a straightforward color palette. Black and white colors are common among male-focused brands. You can also use colors that are traditionally considered masculine, like darker hues of blue.
11. Motherhood Yoga Ideas
Yoga lessens the stress of being a mother and prepares the body for mothers-to-be. It’s excellent for controlling breathing for labor anxiety and pain. Other benefits include better sleep and reduced headaches.
For yoga instructors focused on teaching prenatal yoga, pick a logo centered on the distended belly of an expectant mother. Use a figure with a round belly or a silhouette of a pregnant female in a yoga pose.
You can also go back to the text-type logo. This time, the “O” can become the circular belly of a mother with a belly button in the middle. This logo can communicate that you provide yoga for mothers, even if you’re not offering your services exclusively to them.